ananasblau.com

So it’s been like six weeks now since Alex and I got into talking about “plasticpilots”http://www.plasticpilots.com and I bought it from him. I can say, I’m very happy about the whole thing. The development of the new software (it’s open source btw) went smoothly and I’m still improving small bit to have a better look and quicker workflow. I’ve increased the activity a lot, sadly there are almost no new comments yet but I think as soon as I’m putting up the forum again that will improve a lot. Traffic increased only like 10% so far, but pageviews did by 40%. I don’t have any stats on item use from feedburner yet but I’m very curious about those.

Financially it was a big expense for me and it didn’t generate any revenue yet but my strategy was to increase traffic first, so I’m in my 12-month schedule for the return of investment. A nice side-effect is the ongoing cooperation with Alex. We launched rollr.com last week and it’s basically the same software like plasticpilots. And that’s only the beginning, the next project will bring in some money for us :-)

My conclusion, if you have some spare money and time, plus the necessary skills to program a modern website, then invest your money and time. It will take a year to return your investment and you might have to spent some work (unless you know how to improve the workflow), but it will pay out. Oh, and don’t forget, stick to your niche. There’s a lot possible with synergy-effects.